Challenge
OMNI.PRO wanted to engage marketing professionals in small-to-medium-sized businessby targeting them with industry leading e-books, webinar and how to guides, with the ultimates goal of generating traffic and leads.
Solution
Linkedin provided the right professional context for HubSpot to connect and build relationships with marketers. Sponsores Updates allowed their relevant content to appear longside organic content in member’s Linkedin Feeds — delivering highly visible messages to specific audiences across desktop, mobile and tablet devices.
Result
Linkedin Sponsored Updates has been one of the most succesful lead generation campaign for OMNI.PRO, as the quality of leads is much higher than other paid platforms.+ 400% more leads within theis target audience than lead generation efforts on other platforms.